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Popularity and Effect of Labels for Sustainable Food Products
As the graph below indicates labels that ensure the quality of food products are very popular among
the people of the European Union. But is has to be noted that this applies to food labels in general,
not only for labels that ensure sustainability. Another important aspect is also the geographical origin
where the food was produced.
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Figure 1: Importance of labels for food products
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The knowledge or familiarity about sustainable labels for food and willingness to buy labelled pro-
12
ducts is observed to be very different among clusters within societies . In general it can be noted
that at least one third of the EU poupulation is aware of the Fairtrade-Label and about one quarter is
aware of the EU-Organic-Farm-Label.
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Figure 2: Awareness about sustainable labels for food products
11 https://www.ucg.ac.me/skladiste/blog_43432/objava_71812/fajlovi/ebs_473_en.pdf, p. 97
12 https://mdpi-res.com/d_attachment/sustainability/sustainability-11-07240/article_deploy/sustainability-11-07240.pdf
13 https://www.ucg.ac.me/skladiste/blog_43432/objava_71812/fajlovi/ebs_473_en.pdf, p. 98
